Blog · DaisyLexi Insights
Creator marketing, through an operations lens.
Practical writing about briefs, bookings, content workflows and reporting — the operating details teams handle every day once campaigns start moving.
Creator Campaign Risk Register: 15 Common Risks and Contingencies
A creator campaign risk register you can copy: likelihood, impact, owner, trigger and contingency for 15 common risks from stock-outs and lost samples to takedowns and payment disputes.
Vietnam Creator Marketing Glossary: Air, Sign-Off, Reconciliation, Freecast, GMV
A trilingual glossary of the Vietnamese terms that appear in creator quotes and reports, with the English and Korean equivalents and what each means in daily operations.
Vietnam Creator Marketing Trends for 2027: What Changed After the New Laws
Verified changes shaping Vietnam creator marketing going into 2027: the advertising law, the e-commerce law, the 10% tax withholding, cross-border TikTok Shop and what to do about each.
Running a KOC Community on Zalo and Facebook Groups
How to run a KOC community in Zalo and Facebook groups without chaos: group rules, announcement rhythm, sample request handling and moving records out of chat into a system.
Seven Mistakes Korean Brands Make With Vietnamese Creators
Buying follower counts, translated scripts, launching ads too early and reporting only views: seven repeat mistakes Korean brands make with Vietnamese creators, and the fix for each.
Late Posts and No-Shows: Reminder, Replacement and Contract Playbook
What to do when an influencer misses a deadline or takes samples and never posts: an escalation ladder, message templates, a replacement bench and partial-payment rules.
Pet Product Influencer Marketing in Vietnam
How pet product brands can work with Vietnamese creators: content patterns, animal-safe briefs, careful claims for food and health products, and refill offers that bring owners back.
Regional Creators in Vietnam: Hanoi, Ho Chi Minh City and Beyond
Should you pick creators by region in Vietnam? Learn when Hanoi, Ho Chi Minh City or provincial creators matter, how to check audience location, and when national reach wins.
How Vietnamese Shoppers Buy on Social: Video, Comments, Search and COD
A practical look at the Vietnamese social commerce journey: discovery in short video, checking comments and reviews, searching, then buying, and what it means for your creator briefs.
Influencer Marketing for Apps and Digital Services in Vietnam: Measuring Installs and Sign-Ups
Apps cannot rely on views alone. Here is how to track installs and sign-ups from Vietnamese creators with links, codes and clear deal structures.
Influencer Campaign Timeline Template: From Brief to Report
A backward-planned timeline with buffers for sample transit, revisions and platform review, plus critical path and owners for each stage.
Who Does What in a Creator Campaign: Booker, QC, Finance, Analyst
A RACI view across campaign stages, the handoffs between roles and permission levels in a shared system, so small teams avoid single-person bottlenecks.
Influencer Launch Events and Pop-Ups in Vietnam
Plan a launch event or pop-up in Vietnam that creators actually post about: guest tiers, content stations, deliverables, live coverage and post-event follow-up.
Reporting Vietnam Creator Campaigns to Korean HQ: Structure, KPIs and Context
Korean headquarters need numbers they can compare and context they can trust. Here is a one-page report structure, currency rules and a plain guide to what Vietnamese metrics mean.
Tet Creator Campaigns: Planning Calendar and Operational Pitfalls
Plan a Tet creator campaign for 2027: gift-season angles, a backward calendar from 6 February, creator availability, shipping cut-offs and post-Tet slowdown.
Hotel and Resort Influencer Marketing in Vietnam: Barter Stays, Paid Content and Booking Tracking
Should a hotel trade rooms for content or pay creators? This guide compares barter and paid stays, deliverables, booking tracking and seasonality in Vietnam.
Sponsoring Vietnamese YouTubers: When Long-Form Beats Short Video
Short video wins reach, but YouTube wins consideration. See which sponsorship formats suit Vietnam, how long they take and how to measure results.
Zalo After the Creator Campaign: Turning Video Buyers Into Repeat Customers
Zalo is mainly a messaging app, so treat it as an after-sales channel. Learn how to move video buyers into Zalo for service and reorders without spamming them.
Ad-Ready Creator Videos: Delivery Specs and Checklist
A delivery spec sheet for UGC and KOC videos that will run as ads: aspect ratio, resolution, safe zones, clean and captioned versions, raw clips, music and file naming, with TikTok limits sourced.
Tech and Gadget Influencer Marketing in Vietnam
How to work with tech reviewers in Vietnam: long-form reviews, review-unit loans and returns, embargo dates, spec accuracy approvals and comparison risks.
Livestream Sales Script and Run-of-Show Template for Vietnam
A minute-by-minute run-of-show for a Vietnam live selling session: warm-up, hero product, voucher drops, Q&A, re-hook cycles, team roles and a pre-live compliance checklist.
Local Store Creator Campaigns in Vietnam: Driving Real Foot Traffic
How shops, cafes, spas and studios can use local KOCs to bring customers through the door: choosing creators by district, designing offers and tracking visits.
MCN or Direct Booking? How to Work With Creator Networks in Vietnam
What a multi-channel network controls, when it speeds up a campaign, which hidden layers to ask about, and how to keep your campaign data if you switch to direct booking.
Paying Vietnamese Creators From Abroad: Contracts, Payments and Documents
Three practical ways a foreign company can pay Vietnamese creators: through a local agency, by direct contract, or to a household business. What each needs, and what to confirm with a tax adviser.
Eight Short-Video Formats That Sell, and When to Use Each
Eight short-video formats for ecommerce, from problem-solution to unboxing, matched to product type and funnel stage, with cautions on before-and-after claims.
Where to Find UGC Creators in Vietnam (and How to Run a Paid Test)
Sourcing channels for creators who film but do not post, a paid test brief, an evaluation rubric and the rights to settle before you scale.
White-Label Creator Operations for Agencies: How Outsourced Booking Works
Won a Vietnam brief but have no local team? Here is how white-label creator operations work: scope, confidentiality, reporting in your brand, service levels and payment flows.
Influencer Crisis Management: A 72-Hour Response Plan for Brands
When a creator partner causes a scandal or a negative review spreads, the first 72 hours decide the damage. A practical plan: prepare clauses, pause, assess, respond and recover.
Hallyu Marketing in Vietnam: Korean Stars or Vietnamese Creators?
Korean celebrities add a premium cue, while Vietnamese creators often explain products better to local buyers. Here is when to use each, and how to combine Hallyu with local creators.
The First 30 Days of a New TikTok Shop: Creators, Reviews and Affiliate Eligibility
A new TikTok Shop has no reviews and no sales history. This 30-day sequence covers what to do first: tagged creator videos, first honest reviews, affiliate prerequisites and when to open up.
Measuring Brand Search Lift After a Creator Campaign
Creator videos often move people to search for your brand before they buy. Here is a practical method to measure brand search lift with a baseline, a control and the sources you already have.
TikTok SEO for Creator Videos: Keywords, Captions and Spoken Terms
Shoppers in Vietnam search TikTok before buying unfamiliar products. Brief creators with a keyword list covering on-screen text, spoken words, caption and hashtags.
TikTok Shop Content Violations: Common Causes and How to Prevent Them
Creator videos get removed or restricted for a handful of repeat reasons. Here is a pre-publish checklist built from TikTok Shop content policies, with how to build it into your approval workflow.
TikTok Shop Partners Explained: TSP vs TAP vs MCN
Agencies often advertise TSP, TAP or MCN badges. Here is what each partner type means in TikTok Shop Partner Center documents, what it can do for you and how to check a claim.
Launching a New Product in Vietnam With Creators: A Four-Phase Sequence
A launch works best when creators arrive in a sequence: seed and test, build social proof, amplify, then convert. Each phase has a go or no-go check before the next.
Korean Brands Contacting Vietnamese Influencers Directly: 5 Common Snags
Korean HQ teams can reach Vietnamese creators directly, but five snags slow most attempts: channel, language, quotes, contract and payment, and timeline. Here is how to avoid them.
FMCG and Household Products: KOC Demos, Bundles and Long Livestreams
Low-price, repeat-purchase products need a different creator plan: demo videos, bundles that protect affiliate margin, and long livestreams backed by stock. Here is how to set it up.
In-House Influencer Team vs Agency: Roles, Cost Factors and Risks
Should you build a creator booking team or hire an agency? Compare the roles you need, what drives cost, where each model breaks, and when a hybrid works best.
Post-Campaign Creator Scorecard: Who to Rebook and Who to Retire
A scorecard turns gut feeling into a rebooking decision. Weight performance against each creator baseline, reliability, compliance and audience fit, with weights you set.
Inviting Vietnamese Creators to Korea: When a Fam Trip Pays Off and How to Run It
When does flying Vietnamese creators to Korea pay off? Objectives, creator selection, logistics lead time, content rights and disclosure for a fam trip run by Korean brands or retailers.
Korean Brands on Shopee Vietnam: Store Setup, KOCs and Sale Seasons
Shopee is where many Vietnamese shoppers search and compare, while TikTok drives discovery. Here is how Korean brands can plan entry, creators and sale seasons on Shopee.
A 90-Day Creator Launch Plan for Korean Brands Entering Vietnam
A phase-by-phase 90-day creator launch plan for Korean brands in Vietnam: seeding, shop and affiliate setup, first livestreams, then KOL amplification and ad scaling on proven videos.
Running Creator Campaigns for Many Clients: Data Separation, Permissions and Reporting
How an agency can run creator campaigns for several brands at once: shared vs separate creator data, conflict checks, client approval views and a reporting rhythm.
Repurposing Creator Content Across Product Pages, Ads, Website and Retail
A channel-by-channel map for reusing creator videos on product pages, ads, your website and in stores, with the rights each use needs and a simple library naming system.
Running Multi-Market Creator Campaigns in Southeast Asia (and Where Vietnam Fits)
One brief, several markets: how to run a Southeast Asia creator campaign with a hub-and-spoke structure, local adaptation, shared reporting and a clear view of where Vietnam fits.
Brand-Owned Livestream vs Booking Creators: Cost, Risk and Scale
Should a brand build its own livestream channel in Vietnam or book creators to sell live? A decision framework covering cost categories, ramp-up time, risk, and when a hybrid model makes sense.
GMV vs NMV: Measuring Creator Sales Correctly on TikTok Shop and Shopee
GMV, NMV and net received revenue are not the same number. Learn how cancellations, returns, vouchers and fees change creator sales, and how to reconcile platform reports with your own order data.
Views but No Sales: 8 Things to Check When Creator Videos Don't Convert
A video with lots of views and no orders is a diagnosis problem, not bad luck. Work through eight checks, from audience fit to timing, with a fix and an owner for each.
Creator-Exclusive Vouchers: Boosting Conversion and Tracking Sales
A voucher made for one creator gives followers a reason to buy now and gives you a clearer view of who sells. Here is how to design, name, protect and measure creator-exclusive codes.
Negotiating Influencer Rates: Trade Scope, Not Pressure
Squeezing a creator on price often costs you quality. Here are the levers that lower cost without damaging the relationship, plus short message scripts you can adapt.
TikTok Shop Product Page Optimization So Creator Traffic Converts
Creator traffic is wasted on a weak product page. Use this checklist for titles, first image, variants, price and voucher clarity, honest reviews and video-to-page consistency, plus a pre-campaign audit.
Brand vs Distributor Marketing Responsibilities in Vietnam: Who Pays for Creators?
Korean HQ teams and Vietnamese distributors often assume the other side runs creator marketing. Here is a clause checklist for splitting roles, budget, content rights and data.
Planning Creators for Vietnam's Double-Day Mega Sales: A 6-Week Calendar
A backward calendar from sale day for 9.9, 10.10, 11.11 and 12.12: when to lock creators, ship samples, approve drafts, run pre-heat videos and book live slots.
Social Media Platforms in Vietnam for Brands: TikTok, Facebook, YouTube, Instagram, Zalo
Each Vietnamese platform does a different job in a creator campaign. See what to buy on TikTok, Facebook, YouTube, Instagram and Zalo, and how to link each one to the sales point.
Fashion Influencer Marketing in Vietnam: Try-Ons, Sizing and Return Rates
Fashion influencer marketing in Vietnam is won on fit, not reach. Match creators to body types, run try-on formats, handle sample returns and judge campaigns on net revenue after returns.
F&B Influencer Marketing in Vietnam: From Restaurant Reviews to Packaged Food
F&B influencer marketing in Vietnam is two different games: filling tables with food reviewers and selling packaged food through TikTok Shop. Here is how to run, brief and measure each one.
Building an Always-On KOC Ambassador Program
How to move from one-off creator bookings to an always-on KOC ambassador program: tiers, monthly quotas, product drops, commission ladders, rebooking rules and offboarding, plus what to track so it does not decay.
K-Fashion in Vietnam on TikTok: Using KOCs Without Burning Margin
K-fashion in Vietnam on TikTok works when sizing, climate-fit assortment and local styling come first. Learn how Korean apparel brands brief KOCs, split approvals with a distributor and protect margin.
Launching a Korean F&B Franchise in Vietnam: An 8-Week Creator Plan
A week-by-week creator plan for a Korean restaurant, chicken, BBQ or cafe brand opening in Vietnam: teasers, opening-week food reviewers, delivery push, second-visit content and who pays for what.
Livestream KPIs: Which Metrics Matter and How to Read Them
A practical guide to livestream KPIs for TikTok LIVE and Shopee Live: the funnel from viewers to orders, cancellation-adjusted revenue, and a post-live review template, without invented benchmarks.
What 'Seeding' Means in Vietnam: Community Seeding Done Honestly
In Vietnam, 'seeding' usually means community posts, comments and review threads, not product gifting. Here is how real-user community seeding works, what crosses the line into fake reviews, and how to run it honestly.
Shopee Affiliate Vietnam With KOCs: How It Differs From TikTok Shop
Shopee affiliate in Vietnam rewards creators through two commissions and three channels. See how it differs from TikTok Shop, what to point where, and how to run both with one creator roster.
TikTok Product Review Script Templates for Creators: Hook, Demo, Close
Four TikTok product review script templates for creators and brands: problem-solution, routine, comparison and unboxing, with timing marks, a compliance line and a way to approve scripts across Korean and Vietnamese teams.
Hiring a Vietnamese Celebrity Brand Ambassador: Process and Terms
How to hire a Vietnamese celebrity as a brand ambassador: when it beats KOC coverage, the process from shortlist to signature, the clauses to lock, and the 2026 advertising-law duties that now apply.
Using Creator Videos in TikTok GMV Max: Selection, Authorization and Reading Results
How creator and affiliate videos feed TikTok GMV Max: affiliate post versus video code, mass authorization, when ads pause, what to write in creator contracts, and how to read attributed results.
Influencer Payment Reconciliation: Deposits, Sign-Off, Tax and Audit Trail
How to reconcile influencer payments: payment states, matching each payment to an approved deliverable, handling partial delivery, the 2026 Vietnam tax withholding rule and the documents finance will ask for.
Influencer Tracking Spreadsheet Template: Columns, Rules and Alerts
A free, build-it-yourself influencer tracking spreadsheet for Google Sheets or Excel: the columns to include, status dropdowns, quote-free alert formulas and the signs it is time to move to a tool.
Booking a Livestream Host in Vietnam: Selection, Deal Terms and Prep
How to book a livestream host in Vietnam: choose from recent live data instead of followers, pick a fee structure, lock stock and vouchers, rehearse, and meet the 2026 identity verification rule.
Withholding Tax When You Pay KOCs in Vietnam (Rules From 1 July 2026)
When a brand or agency must withhold 10% personal income tax on a KOC or KOL payment in Vietnam from 1 July 2026, what the 5 million VND line means, and what to write into the contract.
Vietnam's 2025 E-commerce Law: New Rules for Livestream Selling and Affiliates
What Vietnam's Law on E-commerce (122/2025/QH15) and Decree 248/2026/ND-CP, both effective 1 July 2026, mean for livestream hosts, KOCs, KOLs and affiliate programmes, with a brand checklist.
TikTok Shop Mall in Vietnam: Requirements and Why It Matters for Creator Campaigns
What TikTok Shop Mall in Vietnam requires from a brand, which documents gate it, what Mall status changes for creator campaigns, and a checklist for an own-entity route versus a distributor route.
Selling in Vietnam as a Foreign Brand: Four E-commerce Entry Routes and the Creator Plan for Each
Four ways a foreign brand can start selling online in Vietnam, what each platform page says about who can join, and how creator affiliate, product documents and content rights differ by route.
TikTok Shop Affiliate Commission Rate: Set It From Your Margin
Do not copy a competitor's number. This break-even worksheet shows how to work backwards from price, fees, shipping, samples, ads and returns to the highest TikTok Shop affiliate commission your margin can carry.
Influencer Agency Fees: Percentage, Retainer, Per-Campaign or GMV Share
Every fee model rewards the agency for something different. Here is how percentage, retainer, per-campaign and GMV-share pricing work, what each one incentivizes, and the questions to ask before you sign.
Localizing Korean Brand Messaging for Vietnam: What to Keep and Rewrite
Translating a Korean product page word for word breaks both tone and claim compliance. Here is a three-column worksheet, a rule for when Made in Korea helps, and Northern versus Southern phrasing tips for creator briefs.
How to Choose an Influencer Agency in Vietnam: 12 Questions to Ask
A vendor-neutral scorecard for picking an influencer agency in Vietnam: the 12 questions that separate real operators from slide decks, plus the red flags to walk away from.
How Many Influencers Do I Need? Sizing a KOC Campaign From the Goal
A simple backwards formula for sizing a KOC campaign: start from the content or coverage you need, apply your own posting and acceptance rates, and get the list size you should actually contact.
Influencer Marketing RFP Template: Get Agency Proposals You Can Compare
A copyable influencer marketing RFP template for brands working with agencies in Vietnam: the fields to fill in, what each one does, and how to ask for proposals in a format you can compare line by line.
Beauty Influencer Marketing in Vietnam: A Category Playbook for 2026
A category playbook for skincare, makeup and personal care brands working with Vietnamese creators: creator types, platforms, 2026 cosmetics ad rules, sampling, livestreams and measurement.
Influencer Campaign Management: An Operations System That Scales
Influencer campaign management is an operations problem: five records, five handoffs and one weekly rhythm. Here is how to run it without losing bookings in spreadsheets and group chats.
KOC Marketing: The Complete Guide to Key Opinion Consumer Campaigns
What KOC marketing is, how it differs from KOL work, the three commercial models (paid booking, freecast and affiliate), how to size and run a campaign, and the 2026 rules in Vietnam.
Korean Brands in Vietnam: A Creator Marketing Roadmap for Operators
Who sells and who holds the product notification, KOC seeding first, KOLs and livestreams second, claim localisation, creator payments and reporting to head office in Seoul.
Influencer Marketing in Vietnam: The Complete Guide for Foreign Brands
Platforms, KOL and KOC tiers, TikTok Shop and livestream, the 2026 advertising and e-commerce rules, and how creator campaigns are actually run and paid in Vietnam.
Vietnam Influencer Advertising Law 2026: Rules for Brands and KOLs
A plain-language reading of Vietnam's influencer advertising law in 2026: Article 15a, disclosure, product checks, fines under Decree 87/2026, livestream rules and a brand-side checklist.
Influencer Marketing Agency in Vietnam: What Full Service Covers
A scope map of what an influencer marketing agency in Vietnam should run end to end, what your brand must keep in-house, and the red flags to check before you sign.
Live Commerce in Vietnam: Models, Costs and How Brands Run It
The three live commerce models brands use in Vietnam, what each one needs behind the camera, what drives cost, and what the 2026 E-commerce Law now asks of sellers and hosts.
UGC Creators in Vietnam: Building a Creative Library for Paid Social
An operating system for UGC ads in Vietnam: how to order creator videos by hook and angle, what files to ask for, how to name and store them, which rights you need and how to test at volume.
Influencer Marketing ROI: How to Measure It Without Fooling Yourself
Separate attention, intent and commerce, choose the attribution source before launch, count the full cost, and label partial ROI honestly so the number survives a CFO's questions.
TikTok Shop Vietnam for Brands: How Video, LIVE, Affiliate and Ads Fit
TikTok Shop Vietnam works as one system: product pages, short video, LIVE, creator affiliate and GMV Max ads feed each other. Here is how brands set it up and run it week to week.
Influencer CRM Software: What to Look For, and When a Sheet Is Enough
A buyer's guide from people who run creator campaigns: the features that matter, the migration questions to ask, and an honest list of when a spreadsheet still does the job.
K-beauty KOC Seeding in Vietnam: Sequence, Claims and Launch Reuse
How Korean beauty brands run KOC seeding in Vietnam: what has to be in place before the first box ships, how to localize efficacy claims, and how to reuse seeding videos at shop launch.
KOC Freecast Model in Vietnam: When Commission-Only Seeding Works
Freecast means no upfront creator fee: KOCs get a sample and earn affiliate commission. It can fill TikTok Shop with reviews cheaply, or quietly burn your sample budget. Here is how to tell which.
Korean Brand TikTok Shop Vietnam: Cross-Border, Distributor or Entity?
TikTok Korea says Korean companies can open TikTok Shop Vietnam cross-border; TikTok's Vietnam seller rules say sellers must be Vietnamese. Here is how to read both, the three entry routes, and the creator plan for each.
Creator Content Approval Workflow: From Draft to Go-Live
A practical creator content approval workflow for KOL and KOC campaigns: one feedback owner, capped revision rounds, clear SLAs and a go-live checklist.
Creator Campaign Budget: How to Plan and Track KOL and KOC Spend
Every line a creator campaign budget needs, how to split it across KOL and KOC tiers, and how to track committed versus paid spend.
How to Find the Right KOC: Sources, Vetting Checklist and Scoring
A practical process to find the right KOC: where to search, how to spot fake followers and brand-safety risks, a shortlist scoring sheet and an outreach message that gets replies.
KOC Booking Cost: What Drives Creator Fees and How to Compare Quotes
Why two KOCs with the same follower count quote very different fees, which fee model fits your goal, and a simple way to request and compare quotes fairly.
Influencer Contract Checklist: 14 Clauses for KOL and KOC Deals
The clauses every KOL and KOC agreement in Vietnam should cover, from scope and approvals to usage rights, takedown and the advertising disclosure rules in force since 2026.
KOL vs KOC: Differences, Tiers and How to Mix Them in One Campaign
KOLs borrow authority, KOCs borrow trust. Here is how the two differ, how nano, micro and macro tiers work, and how to run both in one campaign without drowning in operations.
Product Seeding Campaign: How to Gift Products to KOCs That Post
A practical playbook for running a product seeding campaign with Vietnamese KOCs: who to pick, how to ship, when to require a post, and how to measure it.
TikTok Shop Affiliate Creators: How Sellers Recruit and Manage KOCs
How TikTok Shop affiliate works in Vietnam for sellers and creators: open vs target collaboration, commission, free samples, tracking GMV and pairing a flat fee with commission.
UGC vs Influencer Content: What Brands Should Use and When
UGC and influencer content look similar on screen but do different jobs. Here is how to choose, brief, license and store each one.
Influencer Usage Rights and Whitelisting: A Practical Guide
What brands actually buy when they pay for influencer usage rights: organic reposts vs paid usage, Spark Ads, Meta partnership ads, duration, raw files and contract wording.
Creator brief checklist: what to include before booking KOL/KOC
A practical creator brief checklist for brands, agencies and creator managers: objectives, deliverables, key messages, disclosure, timeline, usage rights and approvals.
Creator campaign reporting: KPIs, engagement rate, cost and ROI
How to build a creator campaign report you can trust: delivery, views and reach, engagement rate, cost, attributed revenue, ROI and honest handling of missing data.
KOC booking pipeline: a 7-stage workflow from outreach to paid
How to build a 7-stage KOC/KOL booking pipeline that tracks outreach, negotiation, shipping, content review, publishing and payment without losing the next action.
Need one place for the workflow?