Vietnam Market Entry via Creators
Tet Creator Campaigns: Planning Calendar and Operational Pitfalls
Tet is the biggest gifting and shopping season in Vietnam, and also the hardest one to operate in. Creators travel, couriers close and everyone wants the same slots. For 2027, Tet falls on 6 February, and public-sector staff have 4 to 10 February off, according to Tuoi Tre. This guide gives a calendar and the pitfalls to avoid.
Short answer
How do you plan a Tet creator campaign in Vietnam?
Work backwards from Tet on 6 February 2027. Book creators early, finish gifting and content before the holiday rush, set shipping and payment cut-offs in writing, and plan lighter content for the break and the slow weeks after. Confirm each courier and platform cut-off directly.
- Tet 2027 falls on 6 February; work backwards
- Book creators and products early
- Set shipping cut-offs with couriers
- Pay creators before the holiday break
- Use gift-season angles with real value
- Plan for a quiet period after Tet
1. When is Tet in 2027?
Tet Nguyen Dan 2027 falls on Saturday, 6 February. Tuoi Tre reports that public-sector staff will have a seven-day break from 4 to 10 February 2027, while private businesses choose their own arrangements.
Treat those dates as the centre of your calendar, and check the latest official notices before finalizing.
2. What gift-season angles work?
Gift sets, family reunion, home refresh, new-year routines and red-envelope budgets are common angles. Creators can show real gifting moments: unboxing, wrapping and how to choose for relatives.
Offer clear value; creators lose credibility with generic holiday messaging.
- Gift sets and hampers
- Family reunion and home refresh
- New-year routines
- Budget-friendly ideas
3. How early should you book creators?
Creators are in demand before Tet and often away during it. Brief and book earlier than for a normal campaign and agree the posting dates you need.
Have a backup creator for key slots.
4. What should the calendar look like?
Work backwards from 6 February: finalize the offer and stock, brief creators, send products, publish content before the rush and pause or lighten activity during the break. Add a buffer week for delays.
Use the timeline template and fill dates after confirming each partner.
5. How do you handle shipping cut-offs?
Couriers and warehouses slow down or close around Tet. Ask each carrier and platform for its last order and last delivery dates, and publish those dates in your offer.
Do not promise delivery by Tet unless the carrier confirms it.
6. How should creators be paid around the holiday?
Agree payment dates in the contract, and consider paying before the break since creators and finance teams are away. Check invoice and tax requirements early.
Keep a record of each payment for reconciliation.
7. How do content approvals work in the rush?
Approvals slow down when people leave. Set approval deadlines and an approver backup, and keep briefs short.
Delays near the holiday can push content into the quiet period.
8. What about disclosure of gifted products?
Vietnam amended its Advertising Law through Law 75/2025/QH15, effective 1 January 2026, adding Article 15a on influencer advertising. Influencers must announce advertising content, including content around gifts or fees.
Remind creators in the brief, and confirm details with counsel.
9. How do you plan for the break itself?
Audiences are with family, so content that is warm and light often fits better than hard selling. Pre-schedule posts where platform tools allow and keep customer service coverage clear.
Decide who responds to comments during the holiday.
10. What happens after Tet?
Activity slows for a while as people return to work and spending drops. Use the period for reviews, restocking and planning the next sale rather than forcing spend.
Check the calendar for the next sale moment.
11. How do you measure a Tet campaign?
Compare against the previous gifting season rather than a normal month. Track orders, content performance and cost per sale, and note which creators delivered on time.
Record lessons for next year while they are fresh.
FAQ
Frequently asked questions
When should I start planning for Tet 2027?
As early as possible, working back from 6 February. Book creators and confirm shipping dates well before the holiday rush.
Do creators work during Tet?
Many are away or reduced. Ask each creator for availability and agree posting dates in advance.
Can I promise delivery before Tet?
Only if the courier confirms it. Ask each carrier for last order and delivery dates.
Should I pay creators before the holiday?
Agreeing and paying before the break often avoids delays since finance teams are away. Put dates in the contract.
Is content after Tet worth it?
Spending is usually lower after the holiday, so use it for reviews and planning rather than heavy promotion.
