DaisyLexigrowth systems
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Content marketing · Creator campaigns · AI operations

7+years

I turn content into a growth system.

I help digital brands move from scattered publishing to a clear operating rhythm — connecting creator strategy, hands-on execution, AI-assisted workflows, and measurement.

Discuss an opportunity Review my work

Based in Ho Chi Minh City · English and Vietnamese · open to in-house, fractional, and project-based roles.

A content strategist planning and filming an unbranded beauty campaign at a working desk
Inside the work / 01Strategy in motion
Think like a strategist. Ship like an operator. Editorial representation of the work, not a client portrait.
Content marketingStrategy to execution
Creator partnershipsBrief to performance
Growth contentChannel to commerce
AI content opsWorkflow to scale

How I help

Strategy people notice. Operations teams can run.

01 · Influence

Creator strategy

Campaign strategy and content direction that build trust before asking for a click — with the briefs, feedback loops, and measurement to improve the next round.

  • Creator strategy and roster development
  • Full-funnel campaign management
  • Content ideation and creative direction
  • Performance tracking and optimisation

02 · Automation

Content operations

AI-assisted workflows that turn good ideas into a dependable publishing system, without sanding away brand voice or human judgement.

  • AI workflow design and automation
  • Multi-channel content systems
  • Listing and campaign experimentation
  • Measurement and continuous improvement

Selected work

A brand built as an operating system.

DaisyFlow is my own multi-channel digital product brand — a working lab where I connect customer insight, content production, distribution, and iteration.

DaisyFlow / Digital product brand

Built across Etsy, TikTok, Lemon8, and Instagram. Every channel has a distinct job, but all of them feed the same learning system.

7+years in marketing and operations
100+influencers in a managed database
4active discovery channels
Ask about the case study
A small creator production team reviewing a product shoot around a studio table

The operating idea

Make the next piece easier to make.

One idea moves through strategy, production, distribution, and feedback. Image is an editorial representation, not a named client engagement.

An overhead content operations desk with campaign planning, production, and analytics materials
From planning to production to feedback — editorial representation.

What I can own

Useful from day one.

I’m at my best in roles where strategy cannot stop at the deck. I can set direction, build the operating rhythm, and stay close enough to the work to improve it.

  1. 01

    Find the sharpest growth story

    Translate audience, product, and channel signals into a clear content thesis and practical priorities.

  2. 02

    Run creator work end to end

    Build the roster, briefs, content direction, approval rhythm, launch plan, and performance review.

  3. 03

    Build the content machine

    Create reusable workflows, templates, AI assists, and handoffs that make quality easier to repeat.

  4. 04

    Close the learning loop

    Connect content signals to commerce and customer insight, then turn findings into the next experiment.

Hiring manager’s quick scan

The work behind the work.

A fast view of where I fit, how I work, and the context I already know.

Core functionContent strategy, creator campaigns, and growth operationsStrategy → execution → measurement
Category contextBeauty, fashion, lifestyle, home, and digital productsConsumer-first
Channel fluencyEtsy, TikTok, Lemon8, Instagram, and creator ecosystemsCommerce-aware
Working styleIndependent owner, close cross-functional partner, practical builderEnglish + Vietnamese

My process

A clear plan, then useful momentum.

  1. 01

    Diagnose & plan

    I analyse your funnel, audience, and channels to find the biggest levers. Then we define goals, KPIs, and a clear 90-day plan.

  2. 02

    Execute & automate

    I run creator campaigns and build automations in parallel — aligning content, offers, and flows to drive measurable movement.

  3. 03

    Measure & scale

    We monitor performance, optimise creatives and journeys, and double down on what moves revenue and long-term value.

About me

A marketer who builds the machine.

I’m Thuỳ Dương, an independent consultant based in Ho Chi Minh City. Across more than seven years in marketing and operations, I’ve worked where brand thinking meets the daily reality of launching, coordinating, reviewing, and improving the work.

I’m bilingual in English and Vietnamese, comfortable moving between founders, creative collaborators, and performance conversations. My instinct is simple: make the idea clearer, make the workflow lighter, and leave the team with something they can keep using.

7+years in growth marketing
100+influencers sourced and managed
4active content channels
2working languages

Need someone who can own the work?

Send the role, brief, or problem. I’ll reply with where I can create the most leverage.

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